Some of these videos have hundreds of thousands of views. A YouTube search of "Cars 2 HD Gameplay Compilation" returns about 15,100 results. And it got to the point where it did overtake Angry Birds and I said on Twitter, oh, I've somehow managed to get more views than Angry Birds on this Cars 2 gameplay, and people were just randomly laughing about it."ĭominic's Cars 2 HD Gameplay Compilation video has become so popular, others are ripping it off.
"Around that point Angry Birds was around 104-105m, and I remember trying to estimate in my head that, if it's going at this pace it's probably going to overtake Angry Birds in about four or five months. "It got to the point where it was getting to about 90m views and I'm thinking, this is going to overtake Angry Birds," Dominic remembers. Then, another spike in April 2013, when it was getting around 200,000 views a day. It was getting over 200,000 views a day at this point. We'd check it every couple of weeks and watch it go up and up and up."īut it wasn't until the middle of 2012 that the video blew up with a huge spike in views. What's going on? It became a joke to refresh it every so often. Come back a couple of weeks later it's like, oh, dude, it's like 31. He and his friends would laugh about the video's rapidly increasing viewer count. Clearly, something unexpected was going on.Īt the time Dominic was studying games programming at Huddersfield University. A few months later, he noticed it had a couple of million views. It wasn't until he started uploading more videos to the DarkZeroTV YouTube channel that he noticed Cars 2 HD Gameplay Compilation had an increasing number of views. Nearly four years later, it has just over 120m views.Īt first, Dominic didn't keep a close eye on the video. It's just a compilation of gameplay." Dominic Sheard, creator of the Cars 2 HD gameplay comparison video.ĭominic's video was uploaded to the DarkZeroTV YouTube channel on 7th August 2011. "What is it then? Well, it's footage of Cars 2 the game. There are no bells and whistles, or fancy editing going on here: Cars 2 HD Gameplay Compilation does exactly what it says on the tin. An attention-grabbing title can catch viewers' eyes in the short-term, but a smartly-worded, "search engine optimised" title, designed to mimic a phrase someone might bung into YouTube or Google, can catch viewers' eyes for years to come.ĭominic went for a "say what you see approach" with his Cars 2 video title, and came up with "Cars 2 HD Gameplay Compilation". "I got some different cars and raced them around, and then just joined them together and threw them up."Īnyone who works on YouTube will tell you the title of a video is as important as the content. "I thought, let people see the track design and the weapons, the vehicles," Dominic says. The plan was simple: capture the opening cutscene, a few races, and put them together to form a 20-odd minute gameplay video that would support DarkZero's Cars 2 review. Dominic thought it a good idea to test out a new capture kit he had bought, so set about recording footage. To support the 2011 release of Pixar's Cars 2 animated film, Disney sent DarkZero the Xbox 360 version of the video game tie-in, developed by Avalanche Software, for review. By night and at weekends he runs and writes for hobbyist video game website .uk, reviewing games such as Samurai Warriors Chronicles 3, The Witcher 3: Wild Hunt and Cars 2. During the day he works for a manufacturer of coffee and tea, creating reports with business intelligence tools.
#Cars 2 the video game xbox one gameplay software#
It's called "Cars 2 HD Gameplay Compilation", and it's been viewed over 120 million times.ĭominic Sheard is a 30-year-old software programmer from Mirfield, West Yorkshire, (the home of Star Trek's Captain Picard, he tells me over Skype with the air of someone who has pointed that out a great many times over the years). The most viewed video game video on YouTube is throwaway footage of a game you've probably never played, chucked up on YouTube by a hobbyist from West Yorkshire. Nor is it the work of some glitzy production company, a video game publisher with money to burn or a YouTuber with a book out at Christmas. The most viewed video game video on YouTube is not a scream-filled Let's Play by PewDiePie or a trailer for League of Legends.
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